Apple vs. Google vs. Microsoft Keynote Gimmicks

Inspired by the conversation on the recent edition of John Gruber’s The Talk Show, here’s a totally unscientific comparison of some approaches to product introductions at huge tech keynotes.

Google Glass (2012): “Hey look, this shit’s great for video conferencing while jumping out of airplanes and rappelling down a building!”

Microsoft Surface (2012): “Hey look, this shit is so hardcore it’s like destroying a chunk of rock with a big metal spike!”

Apple MacBook Air (2008): “Hey look, this shit fits in a manila envelope.”

I am biased toward the effectiveness of the latter. 

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