End the Tweaking

Advice I could stand to take, from Rob Beschizza, editor of BoingBoing:

Getting snared by technology-tweaking, especially design, is the fastest and easiest way to waste time to no good end as an indie blogger type. There’s only one thing that brings in readers, and marketing people call it “content”. Writing. Artwork. Games. Whatever it is that you do that other people care about.

The confusion between the technology of blogging and the art of it is natural, because we’re still close to the dawn of the medium.

This has definitely been one of my weak points, to which my three or four longtime readers can attest. I’ve hopped platforms and gnashed my teeth over silly design conundra more times than is defensible. I’m only recently waking up to the idea that I’ve got to stop worrying about the packaging, particularly considering the relatively tiny audience I have. A nifty logo, while nifty, will not draw an audience.

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