Matt Licata discovers (happens upon? stumbles into? wakes up in?) a real-live Windows mini-store in a Best Buy, and shakes his head:
Wood floors and bright signs aren’t the important features of Apple Stores. If anything, they’re superficial details that probably shouldn’t be copied. The Windows Store Only at Best Buy is big, and it is full of undifferentiated Windows laptops. . . . Even the Surface is set up like a laptop. No compromises.
And then, the kicker:
The employees working in The Windows Store Only at Best Buy were taking notes on clipboards. That doesn’t give a great impression. If their technology isn’t good enough for their work, is it good enough for ours?